KW
Design
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Red-Eye Roasting Company | Branding

This project is a comprehensive re-design (concept) for an San Luis Obispo coffee roasting company and chain of cafes. After conducting extensive research about the existing business, I wrote a new business strategy and planned how design and branding could bring the new approach to fruition. The identity system includes a family of logotypes, packaging, business system, website, and standards manual. View the standards manual here.

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